JoeMerrill,theoffspringofamillionairewhoownsanextensivechainof5and10centstores,decidestotakeonthealiasofJoeGrantandsecureshimselfajobinoneofhisfather'sstores.Hisaimistodemonstratethathecanthriveindependentlywithouthisfather'sbacking.Whileworkinginthestore'sstockroom,JoemeetsMaggieJohnson,afellowemployee.Thetwograduallydevelopdeepfeelingsforeachother,whichcomplicatesmatters,asJoe'smotherhadpreviouslylaidthegroundworkforhisunionwithMillicentRogers,ahighsocietygirl.gt